Call us on 020 7861 4452
Brand Logo Here logo
WE PUT YOUR BRAND ON ANYTHING

Benefits of Promotional Merchandise

Why your brand should use promotional products

Promotional products and merchandise can offer long-lasting, real-world benefits to any brand, company, organisation or body. As a result, the majority of marketers are known to use promotional merchandise as part of their marketing strategy.

 

But don’t just take our word for it.

 

Here are the results of a research study carried out by the British Promotional Merchandise Association (BMPA):

  • 70% marketers use promotional merchandise to raise brand awareness
  • 96% of recipients said that promotional merchandise increases brand awareness
  • 55% of respondents are more favourable to a brand after receiving a promotional gift
  • 83% of people who receive promotional merchandise can remember the brand advertised for an average of 12 months
  • 79% said they were likely to do business with the company in the future

 

The BPMA research shows that receiving promotional products and merchandise leaves customers feeling:

  • Excited
  • Valued
  • Rewarded
  • Special

 

In addition, those business owners and marketers involved in the research believe that promotional products that stand the test of time should be:

  • Unique
  • Quality
  • Personalised
  • Usable

 

So how much should you spend on promotional merchandise? Here are some UK figures from the BPMA:

  • 28% of buyers spend £0 to £2,000 per year
  • 58% of buyers spend £2,000 to £49,000 per year
  • 14% of buyers spend £50,000 plus per year

 

Would you like to discuss your needs with us? Fill in the form below and we'll get in touch.

Get in Touch Today

Create your own branded promotional products & merchandise

Top Promotions Ltd t/a BrandLogoHere
Ground Floor
174 Hammersmith Road
London W6 7JP
UK
Tel: 0207 861 4452
homeusercartbubblemenu