Promotional products and merchandise can offer long-lasting, real-world benefits to any brand, company, organisation or body. As a result, the majority of marketers are known to use promotional merchandise as part of their marketing strategy.
But don’t just take our word for it.
Here are the results of a research study carried out by the British Promotional Merchandise Association (BMPA):
The BPMA research shows that receiving promotional products and merchandise leaves customers feeling:
In addition, those business owners and marketers involved in the research believe that promotional products that stand the test of time should be:
So how much should you spend on promotional merchandise? Here are some UK figures from the BPMA:
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