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Benefits of Promotional Merchandise

Why your brand should use promotional products

Promotional products and merchandise can offer long-lasting, real-world benefits to any brand, company, organisation or body. As a result, the majority of marketers are known to use promotional merchandise as part of their marketing strategy.


But don’t just take our word for it.


Here are the results of a research study carried out by the British Promotional Merchandise Association (BMPA):

  • 70% marketers use promotional merchandise to raise brand awareness
  • 96% of recipients said that promotional merchandise increases brand awareness
  • 55% of respondents are more favourable to a brand after receiving a promotional gift
  • 83% of people who receive promotional merchandise can remember the brand advertised for an average of 12 months
  • 79% said they were likely to do business with the company in the future


The BPMA research shows that receiving promotional products and merchandise leaves customers feeling:

  • Excited
  • Valued
  • Rewarded
  • Special


In addition, those business owners and marketers involved in the research believe that promotional products that stand the test of time should be:

  • Unique
  • Quality
  • Personalised
  • Usable


So how much should you spend on promotional merchandise? Here are some UK figures from the BPMA:

  • 28% of buyers spend £0 to £2,000 per year
  • 58% of buyers spend £2,000 to £49,000 per year
  • 14% of buyers spend £50,000 plus per year


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Create your own branded promotional products & merchandise

Top Promotions Ltd t/a BrandLogoHere
Ground Floor
174 Hammersmith Road
London W6 7JP
Tel: 0207 861 4452