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At BrandLogoHere, we supply all types of promotional items to brands.

This includes staff uniforms and branded workwear: embroidered shirts, printed polo shirts, screenprinted t-shirts, customised baseball caps, personalised aprons, embroidered jackets, printed ties, and much more.

So you would be justified in saying that we’re biased when we say we wish more restaurants and retail outlets would go back to issuing branded staff uniforms.

Despite the obvious self-interest, we thought we’d write a quick blog article, as we feel very passionate about the subject, both as branding enthusiasts and as consumers. 

Speaking of consumers — do any of you also dread flagging down the waiter at your local pub, in fear of mistakenly calling over a random customer instead?

The confusion must end!

More broadly, we think not using staff uniforms in a retail setting is a mistake from both a branding and a practical perspective.

Why Uniforms are Crucial to Branding:

Some people think creating a brand means coming up with a snazzy 4-letter name (think Uber, Bolt, Waze, Dott, Lime, etc) and paying someone to knock up a quick logo. This couldn’t be further from the truth. The brand name and logo are probably the two least important parts of any brand.

A brand is a combination of multiple elements coming together in a meaningful way to tell a story: the product, brand personality, name, logo, brand colours, visual identity, tone of voice, website design, social media aesthetic, store design, staff uniforms, customer service policy, etc.

Any one of those things alone is not enough to create a brand. Furthermore, any brand will suffer if any of the key elements are missing or if they don't fit together.

But when they do come together, a brand is born — a story that makes sense to the outside world. For this reason, every aspect of the brand should ‘fit’ and support the narrative. If it doesn't, it's confusing and meaningless.

To us, staff uniforms are a key component of any brand that sells goods or services in a retail environment. The way your team is presented to customers is one of the key elements of your brand. They are the day-to-day face of the business, and they should absolutely be on-brand.

Uniforms represent uniformity (I know, I know). But we’re speaking beyond clothes. We’re speaking of those things that inspire consumer confidence — uniformity of service, uniformity of quality, uniformity of hygiene, etc.

Why Uniforms are Crucial Practical Necessities:

From a day-to-day perspective, there's a reason we wear uniforms in most industries. Whether it's a business suit or a boiler suit, a branded shirt or a baseball cap, branded uniforms are a practical way to achieve crucial goals:

1. It makes it easy for customers to identify staff

When a customer can clearly see who they can approach for service, it creates immediate confidence to engage and order from that person. This reduces any hesitation and increases sales process efficiency.

2. It's an effective way to build brand affinity amongst staff

Brands want their staff to feel pride in their employer. There’s no better way to make them feel part of the brand than to issue them with branded clothing. Also, they’ll save on having to buy work-specific clothing, which may be a significant upfront and ongoing expense for them. They’ll appreciate you and your brand for this.

3. Companies ensure the team looks "on-brand"

Unless they’re wearing your branding, your team will never look truly on-brand. Yes, they may wear similar clothing (jeans and black t-shirt), but that’s just never as strong from a branding perspective.

4. Your employees become walking billboards

A uniform can be jeans and a black t-shirt. But why not print your logo on the front and your hashtag on the back? You have a chance to promote your brand, social media channels, website and ethos by issuing branded uniforms. The upside marketing value outweighs any costs involved.

Does that mean my staff need to wear white shirts and bow ties?

If that’s the best way to represent your brand, sure. But a uniform doesn’t have to mean obeying the traditional norms of a waiter wearing black trousers and a white shirt. The uniform should make sense for your brand. That may mean aprons in a bakery, t-shirts in a pub, or baseball caps in an ice cream shop.

You have the ability to make sure your team are the best brand ambassadors they can be. 

Help them suit up!

Fill in our enquiry form below and we’ll email or call you to discuss your merchandise requirements.

Until next time!

Everyone loves a great Christmas present and the season of giving is almost upon us.

So why not to give your staff and clients a useful and unique branded corporate gift that will blow their stockings off!

There’s not long to go now, so don’t miss out. Please contact us this week to make sure you get your products on time. Between raw material shortages, global supply chain issues and the usual Christmas mania, it’s never been more important to order early.

Without further ado, here are 5 Christmas promotional product ideas for any budget.

1. Corporate Advent Calendars

Gift your staff and clients an Advent Calendar with your corporate branding. They’ll interact with your brand every day during the most joyful time of the year! We have two chocolate options available: the Traditional Advent Calendar and the Desktop Advent Calendar.

We also have Popcorn Advent Calendars, so get in touch if you want something a little different!

Shop Corporate Advent Calendars

2. Personalised Gold Chocolate Coins

These are available as Gold Chocolate Coins and Silver Chocolate Coins. We can brand them on one side with your logo, design or slogan. Who doesn’t like to feel like a big kid sometimes? They’re super tasty too — we just had some last week!

Shop Personalised Gold Chocolate Coins

3. Corporate Calendars & Diaries

A real staple for any office environment. Yes, we all have calendars on our PCs, laptops, phones nowadays, but nothing beats having a physical printed office calendar on your wall or desk. Make sure your clients are looking at your logo every single day during 2022. Of course, we have branded corporate diaries too!

Shop Corporate Calendars & Diaries

4. Branded Tech Products

If you’re looking to really treat your staff and clients, shower them with tech. We can provide branded speakers, branded headphones, branded USBs, branded powerbanks, branded chargers, and much, much more. Check out our promotional tech products category.

Shop Branded Tech Products

5. Branded Water Bottles

This may not feel like a very Christmas-y gift, but we can’t shy away from one of the most well-received promotional products of the moment. Printed water bottles are super useful and super en vogue. Lots of people use them daily and those that don’t…well, they really want one too. Make sure they use one with one your corporate logo on it!

Shop Branded Water Bottles

Feel free to read our blog and browse our website for more promotional merchandise and promotional product ideas.

And don’t forget to contact us this week to get your Christmas promotional gifts on time for Christmas.

Until next time!

There are many ways to build a business. What do you think are the necessary steps to create a successful one?

We would argue that the correct sequence to build brand is:

  1. Create a Story
  2. Build a Product
  3. Develop the Brand Identity
  4. Create Marketing campaigns to share the story
  5. Generate Sales

As you can see, it all starts with the story. The story is usually a way of explaining the solution to a problem you’ve identified. That’s what typically leads you to create a product (or service). And this story should be central to every part of your business.

Once you have a great story and product (or service), you can successfully create a brand identity — the personality, mission, vision, purpose, design, and all that good stuff.

Then, when you have a brand, you can begin marketing it, and finally turn your project into a business through sales.

So, today, we wanted to talk about the foundation of any successful brand: The Story.

What is a Story?

A traditional story has 3 parts:

  1. The beginning (the status quo is presented)
  2. The middle (a conflict arises that threatens the status quo)
  3. The end (a resolution is found)

A brand story follows the same format as a traditional story.

But when we tell the story as a brand, we tend to focus on the ending: the solution that your brand provides. If you craft your story well, your customers will easily be able to do a mental calculation to intuitively understand the beginning and the middle (i.e. what problem you are solving), and move directly to the “I’m buying this because…” part.

Of course, your brand story will be tailored to the status quo that you’ve identified and the conflict you’re trying to resolve — what’s your solution for the market?

Why Do You Need a Story?

If you want to create a business that commands customer loyalty, you need to build a brand. You simply can’t do this correctly without having a good story — the story is the backbone of the brand. You see, people are emotional creatures. And stories drive emotions. We respond to them with excitement, anger, joy, jealousy, guilt, etc.

Brands play into our emotions daily by sharing their stories with us.

Some brands very cleverly focus on negative emotions — think newspapers — and this can be a very powerful way to build a community of customers. Shock, fear, anger, guilt, jealousy, etc. are very strong emotions that can cause impulsive decision-making, like clicking on a shocking article link or buying a product to keep you safe.

But let’s focus on the positive, shall we?

Most brands usually want to create a positive emotion in their customers. And they do that by telling positive stories that make people feel good about the decision they’re about to make, such as buying a new handbag or booking a holiday.

In summary, you need a story so that you can connect with potential customers.

What Are Some Real Life Examples? The Consultant, McDonald's and Apple

Perhaps it’s best if we look at some examples. Keep in mind, these are just our thoughts and interpretations to illustrate why building a story is important, and you may have your own ideas or theories about the stories behind any of these brands.

First, let’s look at a consulting business brand.

We received a cold sales email a few weeks ago from a consultant offering his services. Although we weren’t interested in his services at that point, it was a very well-structured and concise email so we took look at his website and scrolled through his Instagram page, since he’d linked it at the bottom of his email.

This guy was clearly smart. His materials all matched up. Not necessarily in terms of design or style. More in terms of working together to reinforce his story. His email was very well crafted but not filled with gimmicky distractions like graphics and slogans. His website was personal and felt almost vulnerable — he put his life and dreams on the page. His Instagram page showed a guy who loves his family, loves adventure and is up for any physical challenge.

The whole thing screamed: “I’m a regular guy just like you, I’m not afraid to put myself out there and I’m determined to succeed through hard work and perseverance”. In other words, he’s an entrepreneur —just like his clients — quickly building common ground with his audience. Digital Mirroring, if you like. N.B. If Digital Mirroring isn’t a term, I’m claiming it.

So what was his thought process? It probably went something like this:

  1. Status Quo: I’m a freelance consultant who needs needs clients
  2. Conflict: I’m battling against well established agencies with fancy offices, lots of big client case studies, large teams and huge marketing budgets
  3. Resolution: I’ll use a personal approach to show that I’m a fighter, in order to demonstrate empathy for entrepreneurs

That’s his story. And it works.

Were any of the individual assets (Email, Website, Instagram) to the same polished level of a large agency? No. But as a whole, for his target audience, it’s just as strong. His story instilled in us a total sense of trust in a guy we’ve never met. We emailed him to let him know what a great job we think he’s doing and he gave us some super useful tips. Thanks, dude.

Let’s take a look at a couple of bigger examples: McDonald’s and Apple.

When you ask people to tell you about McDonald’s, some will say it’s a burger joint, or a fast food restaurant, or a franchise. Those who watched The Founder will say “it’s a real estate company!” And they’re all right. Especially the last one.

But that’s not what their story is. To us, their story is: “McDonald’s is comfort food anywhere”.

How did that process come about? Well, we kind of saw it in The Founder:

  1. Status Quo: There is a travelling salesman who, like other travelling salesmen, will look for a decent meal at the end of the day on the road
  2. Conflict: He knows that it’s impossible to predict what each restaurant will be like, in terms of speed, quality of food and environment
  3. Resolution: A restaurant chain with consistent service, food, and atmosphere that will be the same in any city

How do they tell that story every day?

No matter where you are in the world, you will probably find a McDonald’s nearby, and it will be the same as the one at home. Same décor, same ingredients, same taste, same atmosphere. No matter where you are, you know you will get that familiar Big Mac taste in a well sanitised restaurant. To its millions (or billions!) of customers around the world, that’s a true sense of comfort.

Apple is another good one.

The most valuable company in the world. Are they a computer hardware company? Or software? Or mobile? Or music? Or streaming? Or a retailer?

Well, as a business, Apple is all of those things. They’re a technology conglomerate under one brand. But what’s their story?

To us, the Apple story is: “Apple is a technology company that provides a superior user experience”.

Their story process (our take!):

  1. Status Quo: Apple have the means and ability to make software and hardware
  2. Conflict: There are other huge technology companies doing the same thing, and their focus is almost exclusively on technical innovation and prowess
  3. Resolution: Apple decide to focus on the full customer journey (technology AND user experience)

OK, OK, we know — “experience”. Our least favourite word until “lockdown” came along. Most companies in the past few years have harped on so much about creating an experience, that we almost forgot about people creating “lifestyle” brands.

But to give them credit, Apple truly is a superior user experience.

And look, we’re not Apple fanboys. We use Google Pixels!

But think about any of the products or services above — the mobile phones, laptops, shops.

We know that Apple phones are just better. Is their tech or hardware the best? Maybe not as individual components. Plenty of other phones have better cameras. But when you use an Apple phone, it’s just better overall. Laptops are sleeker with longer-battery life. Apple stores are unlike any other. In summary, Apple products and services are a joy to use. They are a superior user experience.

There are, of course, limitless examples of other brands — small, medium, large — that use their stories to create great businesses.

So How Do You Create Your Brand Story?

OK, so this is where it all gets a bit subjective. There are no rules and there is no best way. It really comes down to your business, your product and your imagination.

To create a great story, you need to really think hard and be honest about your business. Take a look at these questions below and answer them as honestly as you can:

What is your Status Quo (beginning), Conflict (middle) and Resolution (ending)?

It doesn’t matter if your answers sound cheesy, or far-fetched or egotistical when you write them down. This is not for public consumption. Nobody needs to see it (well, your team does). It’s there to guide you in creating your brand.

It’s not easy, is it?

It’s always harder to think about your own business in this way, so maybe start practicing by analysing other brands and see how you do!

Final Thoughts

Before you disappear, we're going have to mention another heavily overused word. Apologies in advance. But it really is the key to this whole thing.

Your story must be authentic. But actually authentic — this means that your brand must live its story daily.

McDonald’s doesn’t say they are your global comfort food. I doubt you’ll find that in any of their materials. They just operate in a way that tells that story. Their logistics process allows them to ship the same products around the world to ensure consistency. Their franchise oversight ensures that individual restaurants stay true to the brand.

Similarly, Apple doesn’t talk about being a superior user experience. Instead, they create things to constantly show you that they are. Their product photography is as simple and uncluttered as can be to subliminally show you that their products are uncomplicated to use. Their user-generated street posters show how easy it is for regular people to create amazing photographs.

Being authentic is how McDonald’s and Apple have created global empires. By creating a feeling that you crave — comfort, predictability, ease. The choices these businesses make are not accidents. Every action they take stems from their core story.

Some businesses tell their story very explicitly in their About Us section. This is fine, but it’s only a starting point, not the end. The story must percolate through every single part of the business and its activities. It must be evident in the brand identity, design, marketing initiatives, product, customer service, etc. The story is the soul of the brand and it should shine through the entire business.

So don’t take shortcuts if you want your business to mean something to someone — your business will do better for it.

Here at BrandLogoHere, we are obsessed with Brand Strategy. Every time we see a business, we try to look beyond the obvious to see what they are really about. What’s their story? How do their products, brand design, shop layout, and marketing campaigns come together into a single core message?

It’s like a puzzle, and it’s addictive. We believe this allows us to help our clients select merchandise that will fit with their story, brand, marketing strategy, and business goals.

That reminds us, we probably should mention Promotional Products somewhere in this post!

BUY BRANDED MERCHANDISE, IT’S AWESOME!

And don’t forget to sign up to our newsletter at the bottom of the page for more articles on Branding, Marketing and Promotional Products.

Until next time!

Returning to the office and hosting business meetings IRL has become a contentious issue globally, and we know it’s more important than ever to keep your staff, clients and visitors safe in your premises.

So we thought we’d share some merchandise ideas that will:

  1. Demonstrate your concern for health and safety
  2. Actively protect your staff and clients
  3. Promote your brand

Here are 5 hygiene-focused branded products you can give to your staff, visitors and clients to make them more secure in your premises.

1. Anti-Microbial Promotional Pens

Our range of anti-microbial promotional pens are coated with antibacterial surface protection, so that you can pass them around safely.

Branded pens have always been, and continue to be, one of the most popular promotional items around. And for good reason. We use them all the time, despite access to newer technology. Whether we’re taking notes in a meeting, signing a guestbook at reception, or filling in documents, they are a critical piece of stationery in any office environment, and beyond.

And what’s better than a pen? A pen with your brand on it.

SHOP ANTI-MICROBIAL BRANDED PENS

2. Branded Hand Sanitiser

Ensuring clean hands has been one of the most important Covid-19 prevention tactics from the very start, and many of us have taken hand hygiene more seriously ever since.

Your staff and visitors will appreciate easily accessible hand sanitiser. At the same time, if they’re using it, you should end up with a cleaner office, reducing the chances of anything being brought into your premises whenever people go in and out of the building.

Place your large branded hand sanitiser bottles all over the office: at reception, in meeting rooms, bathrooms, kitchen, etc. Gift personal printed hand sanitisers to employees and visitors to make them safer and keep promoting your brand beyond your office walls.

SHOP BRANDED HAND SANITISER

3. Anti-Microbial Branded Office Card Holder

These printed office card holders are fantastic. Not only do they do their job (hold your employee pass), they also feature a hook for opening doors and a point for pressing lift buttons.

Oh, and they are anti-microbial too. There is no better branded office card holder in the market for the times we live in.

SHOP ANTI-MICROBIAL OFFICE CARD HOLDER

4. Anti-Microbial Branded Keyring

We have several anti-microbial branded keyrings available.

One is a simple, collectable-style keyring, others feature a hook for opening doors and a point for pressing lift buttons, and finally we have trolley coin keyrings.

Gift these to employees and clients and they'll always have your brand to hand. Because who doesn’t appreciate a bit of personal safety right now?

SHOP ANTI-MICROBIAL BRANDED KEYRINGS

5. Branded Face Masks

It’s incredible how quickly face masks became a default accessory across the world.

Yes, we are quite divided as a society on whether we should wear them, but it’s undeniable that many people feel safer wearing them.

Why not show that segment of your staff and clients some empathy by offering them a branded face mask? They’ll appreciate your thoughtfulness, and you’ll get a low-cost, walking, talking advertisement!

SHOP BRANDED FACE MASKS

Feel free to read our blog and browse our website for more promotional product ideas, or request a callback below to have a chat with us about your next corporate promotion.

Until next time!

Are you thinking of gifting promotional merchandise to your clients?

At BrandLogoHere, we have 1,000+ promotional products on our website and over 100,000 in our database, so you’re definitely in the right place.

And we’re here to help you find the perfect branded products for your business.

You see, we’re not just a promotional product distributor. We’re experienced in all things branding and marketing, and we’re keen to help you find swag that fits your business.

Generally, we believe that you shouldn’t pick merch just because you like the look of it. Yes, of course, you should be excited about the products you gift to your clients. But we want to encourage you to really think about the impact they will have on your clients and your business.

For that reason, we think the products you create need to make sense from a Brand, Marketing and Client perspective:

1. Your Brand

The first question to consider is what type of business you are — B2C or B2B.

If your model is B2C, you may want to consider creating products that your clients will use both privately and publicly. This way you will get double the promotional benefit:

  1. Your clients will remember your brand every time they use the products, and
  2. The general public will see your brand advertised wherever your clients go

Examples of great products for B2C businesses include branded baseball caps, corporate umbrellas, printed tote bags, screen printed t-shirts and custom badges. In short, items that will be visibly seen on the street.

On the other hand, if your model is B2B, you don’t need to worry about your clients using your products publicly too much. You may prefer to select products that are just useful to the recipient, causing them to use your products on a regular basis. Products for the home and office, such as printed mugs, bespoke calendars, branded USB flashdrives and promotional office notepads, are great examples.

So, ask yourself: what do you want to achieve with your new promotional products? Do you want the recipient alone to remember your brand whenever they use them, or will you benefit from the general public seeing your brand too?

2. Your Marketing Goal

Promotional merchandise is a marketing tool, so you really need to think about what goal you want to achieve. Is there a specific event that would benefit from using giveaways or do you want to highlight a brand personality trait or corporate value?

Specific Event:

If you’re taking part in a trade show or hosting a company event, promotional products make a lot of sense. You can use printed tote bags to hold your sales brochures and samples, or simply give your clients something to remember you by long after the event, like a branded keyring.

Brand Personality:

Promotional products are a great way to highlight your brand personality. Let’s say you want to subliminally show your clients that you’re helpful. Gift them a printed umbrella and they’ll get this feeling every time it rains. Give them a custom baseball cap and they’ll thank you whenever they’re having a bad hair day!

Corporate Values:

You may want to show your clients what you stand for by clearly communicating your corporate values. Using sustainable pens and sustainable notepads during client meetings, for example, is a great way of demonstrating your commitment to the environment.

3. Your Clients

Taking the time to consider some basic attributes about your clients should help you determine how useful the products will be to them.

It’s important to remember that promotional products only deliver impact if they’re seen. They’re only seen if they’re used. And they’re only used if they’re useful. So really think about whether the products are useful to your clients.

The most obvious attribute to consider is your client’s work environment. If they work mostly from their office, desk accessories are a great option. If they’re on the road a lot, practical items like printed USB flashdrives and branded powerbanks are always appreciated. If they travel internationally, embossed passport holders and custom luggage tags are fantastic promotional giveaways.

Of course, you can (and should) consider multiple attributes that may define your clients, such as industry, location, typical age, gender, etc.

Keep asking yourself questions to really understand the typical profile of your clients and which products they will find useful in their day-to-day lives.

What Next?

Determining which promotional products make sense for your brand, marketing goal and clients should make shopping for swag a breeze.

In summary, we suggest the following thought process when looking through our website:

  1. Find a promotional product that you like at BrandLogoHere
  2. Think about whether the product makes sense from a brand perspective (B2C vs B2B)
  3. Evaluate whether the product you’re looking at will help you achieve your marketing goal(s)
  4. Put yourself in your clients’ shoes and determine whether they will find the product useful in their daily lives
  5. Place your chosen products in your Quote Basket and click Request a Quote to begin creating your latest promotional giveaways

Want to chat with us? Request a Callback below and we'll be in touch ASAP.

Until next time!

Are you looking to create promotional giveaways for your next trade show?

You’ve come to the right place.

We’re here to help you keep up with the competition by creating promotional merchandise that your existing and prospective clients will find useful.

That’s right — useful.

That’s the key word that should come to mind when you’re creating branded products. There’s no point making swag just because you like it. Promotional value comes from your products being used, and therefore seen, on a regular basis.

With that in mind, here are 5 promotional products that we think will work well for your next trade show:

1. Printed Tote Bags

BrandLogoHere Promotional Branded Tote Bag

Printed tote bags are a universally excellent promotional product. Branded shoppers are used daily to carry laptops to work, for runs to the supermarket, and to carry wine to dinner parties. Used in good weather and bad, tote bags become instant walking advertisements wherever you clients go. They are therefore excellent for both B2C and B2B business owners.

Best of all, you can insert your sales materials and product samples in your branded bags during the trade show, making them instantly useful. We have lots of options available, including sustainable tote bags and anti-microbial tote bags.

SHOP TOTE BAGS

2. Branded USB Flashdrives

BrandLogoHere Promotional Branded USB Flashdrive

Stick your digital sales materials and product demos in promotional USB flashdrives and gift them to your potential clients. Everyone appreciates free storage and they’re likely to keep it at their desk or clip it to their keyring for daily use. Looking for sustainable branded USB sticks? No problemo.

SHOP USB FLASHDRIVES

3. Promotional Pens

BrandLogoHere Promotional Branded Pen

Technology has come a long way, but when it comes to taking notes, most of us still reach for a pen. Why not a branded promotional pen featuring your logo and website? We have a huge range of options, including ballpens, rollerballs, stylus pens, gel pens, sustainable pens and anti-microbial pens.

SHOP PENS

4. Sweets & Treats

BrandLogoHere Promotional Branded Sweets

Trade shows can be exhausting, so treat your booth visitors to one of our many branded confectionery options, from mints and chocolates, to cookies and brownies, and much more. Be sure to pop a few extra in their new printed tote bag for their partners and kids when they get home.

SHOP SWEETS & TREATS

5. Custom Die-Cast Model Vehicles

We’re all kids at heart and many of us have fond memories of playing with model cars. Create your own fleet of branded die-cast model vehicles, including cars, racing cars, vans, trucks, lorries, taxis, buses and more. Your clients are going to LOVE putting one on their desk. Are these products useful? Not necessarily, but we’re all allowed to break the rules every once in a while. And for the sticklers out there, some of these model vehicles are available as paperclip holders, so you can rest easy!

SHOP MODEL VEHICLES

Get in Touch

Request a Callback below to speak with us about your project. We have 1,000+ products on our website and over 100,000 in our database, so we can definitely help you with your promotional merchandise needs.

Until next time!

In a recent article, we said that to grow your business, you need to “PROMOTE! PROMOTE! PROMOTE!”

Today, we’re going discuss various promotional tools in a bit more detail.

Of course, marketing is such a gigantic area that there are countless channels and strategies you can use to maximise your reach. And it would be impossible to cover it all here.

Let’s talk about some of the common ones for both B2B and B2C businesses.

SEO

If you’re promoting your business online, SEO is the marketing tool that keeps on giving. Yes, it’s a lot of work and can be quite daunting, but it’s free (if you do the work yourself) and your efforts are rewarded forever. And even if you need to pay someone else to do the work, the average ROI is 3X higher than other marketing strategies, so it’s worth investing.

The first thing to focus on is on-page SEO. This means that your website should be optimised: proper heading and content structuring, relevant metadata, internal links and fast-load times are a good starting point. You should also publish regular content to your website, like a blog.

You should have a strategy for off-page SEO too. This mostly means creating and encouraging backlinks to your website. If reputable websites are linking back to yours, search engines like Google and Bing will categorise your content as important, and therefore increase your ranking.

With some effort on your SEO strategy, you can attain a high search ranking for your industry keywords and, once you’re set, you could receive orders from customers in perpetuity without having to rely on expensive advertising and sales outreach. Passive orders are welcome orders.

Keep in mind there’s a big catch to SEO: Time. SEO is not an instant solution. If you’re doing a good job, it will take 6 months to 1 year, or even longer, to start generating the results that you should expect. SEO is a long-term game, so start today.

PR

Hiring a PR agency is a great way to reach a wider audience in a seemingly organic way. After all, who doesn’t want to buy the latest beauty product endorsed by top magazines and newspapers? PR retainer fees can vary wildly and you don’t necessarily get what you pay for. Recommendations from people you trust are the way to go.

As well as generating printed editorial content, PR is great for digital press. Online articles will feature backlinks to your site from highly authoritative websites, massively boosting your SEO. If your brand gets featured on, let’s say, FT.com… Bingo!

Social Media

If you can build an engaging social media presence and create great content that your customers connect with, you’re on to a winner. It’s free (if you do the work yourself) and, similarly to SEO, it stays on page forever so future customers will find you too.

But social media should not be treated as an afterthought. It’s not just about posting whatever comes to mind. Put together a strategy and make sure you’re telling your brand story through your posts. The brand’s personality should shine through. Give your audience a reason to follow you.

Finally, don’t forget the main premise of social media... to be social. Be sure to interact with your followers and the wider community and bring something of value to the table.

Influencers

This one is a bit tricky, simply because it’s hard to predict what the payoff will be. Can it work? Absolutely it can. If you find influencers that have a true audience that listens to their advice, this marketing strategy can pay dividends. My advice is to study influencers carefully and start small to test the waters. If you find the right one and build a relationship, it could be a game changer.

Paid Digital Advertising

“Paid” includes advertising on any platform that will take your money: Google, Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.

Does it work? Definitely. If you put in the money and work, you’ll get the rewards. Digital advertising is not as cheap as it once was but, for many businesses, it’s a critical tool.

Make sure that you A/B test with different platforms, campaigns and creative to see what works best for your brand. Optimise your ads and your ROI will thank you for it.

When using paid advertising, it’s optimal to use dedicated landing pages to increase conversion. If you have a specific objective for a campaign, say, promoting a discounted product, you may want to send visitors to a page dedicated to that promotion, rather than the homepage of your site. Landing pages are known to increase conversion significantly. Research them!

Promotional Products

Now we get to our world.

There’s a myth that gets bandied about that promotional products are just tat destined for the bin. That’s absolute rubbish (pun intended). Using promotional merchandise is one of the most effective marketing strategies available and research has consistently shown that it performs very well for any sector. Why do you think all the big brands create merch? Because it works. That’s why.

Think about it. Have you ever been given a branded pen in a bank or USB stick at a trade show? I’m willing to bet every single one of you have. And I’d go further and bet that you still have some swag in your house or office right now. Because we know people keep promotional products for YEARS! Go on, have a look…

Let’s say you’re a company selling widgets and have a trade show coming up. You decide to create 500 promotional key rings with your company logo on it. The recipients of your gift may not need your widgets this week. Or next month. But if they decide to buy widgets next year, there’s a high chance those people are still going to have their office keys hanging from your branded key ring. That’s long-term promotion. It’s sticky. And that’s why we love it. It’s similar to SEO in that sense. Promotional merchandise is literally the gift that keeps on giving.

Promotional products also give you the chance to associate your brand with a helpful or useful product. Week in, week out your product will be used by the person who receives it. A mug for their morning coffee, an umbrella for when it rains, a pen for when they need to scratch their back! Whose brand do they see every time they get help? Yours. Positive association is a very powerful concept.

Our advice when browsing our range is to think less about how much you like a specific product and focus more on how useful it will be on a day-to-day basis to the recipients. A branded product that gets used regularly has huge promotional value.

What Else?

There are, of course, many other spokes in the marketing wheel: billboards, magazine and newspaper ads, TV ads, trade shows… The list goes on and on. There are even brands using dating apps to connect with customers. Quirky yes, but if it works, it works!

So How Do You Build Your Marketing Toolkit?

Our main advice is: Don’t wing it. Don’t just throw s…tuff at the wall and hope it sticks. Be strategic and put together a marketing plan.

And then…

Research. Test. Perfect. Repeat.

If you need a starting point, think back to building mind maps during your school days. Grown ups use them too, and they’re a great tool for sketching out your strategy and building out your marketing toolkit.

In future, we’ll take a deeper look at various marketing channels individually to give more concrete recommendations on how you can use them to promote, promote, promote.

In the mean time, feel free to subscribe to our newsletter below to be notified of our latest content.

And remember, if you’re looking to use promotional products for your next campaign, leave us a note in our Contact Us page or Request a Callback and we’ll…call you back.

Until next time!

Do you have new employees joining the team in 2021?

Welcome them in style and make sure your company stands out from the competition with custom branded merchandise.

Gifting promotional products to your employees has 3 main benefits:

#1 BRAND AFFINITY

Your employees chose to join your team for a reason — they like your company. So why not give them corporate swag to show off to their friends and family? Keep encouraging and building that special connection between them and the brand, and let them show the world how thrilled they are to be working for you.

#2 BRAND LOYALTY

Employees like companies who take care of them. A salary is a given. A great work environment is a hope. Anything else is a perk. Show your new team members that you care by showering them with gifts they’ll find useful. Valued employees are committed employees.

#3 BRAND AWARENESS

The products listed below are designed to be used on a daily basis. Whether it’s at the gym in the morning, on the way to work, or at the pub on the weekend, your proud employees will use and wear these products, with your brand there for all the world to see. Walking advertising, if you like.

Without further ado, here are 5 promotional products that we think your employees will love, as well as deliver results for you.

1. Promotional Umbrellas

BrandLogoHere Promotional Branded Umbrella

We live in the UK and that means it’s probably going to rain this week. Can you think of a more useful product than an umbrella? We have a large number of options, including regular umbrellas, foldable umbrellas, golf umbrellas, and sustainable umbrellas.

SHOP UMBRELLAS

2. Branded Bottles

BrandLogoHere Promotional Branded Bottle

Hydration. It’s a big thing. And we’re here to spoil you with a huge range of promotional water bottle options. Whether you’re looking for regular bottles, sports bottles or sustainable bottles, we have plenty of options to keep your staff healthy on-the-go.

SHOP BOTTLES

3. Custom Baseball Caps

BrandLogoHere Promotional Branded Baseball Cap

A real classic when it comes to promotional products, baseball caps are worn by all and sundry. Why not make sure your team members wear your branded baseball cap on the weekend and bring awareness to your company wherever they go?

SHOP BASEBALL CAPS

4. Printed T-shirts

BrandLogoHere Promotional Branded Tshirt

For the gym. For the pub. For the weekend. For any time outside the office, really. Let your employees advertise your brand in their daily lives with a custom t-shirt. Oh, and we have sustainable t-shirts available too.

SHOP T-SHIRTS

5. Corporate Backpacks

BrandLogoHere Promotional Branded Backpack 2

Do your employees carry their laptop, gym kit and water bottle to the office every day? Why not gift them a branded backpack with your logo on it? We have many options available, including sustainable backpacks and security backpacks. A super thoughtful corporate gift that they will no doubt hugely appreciate.

SHOP BACKPACKS

Get in Touch

But that’s not all. With 1,000+ products on our website and over 100,000 in our database, we have all bases covered for all your promotional merchandise needs.

Request a Callback below to speak to us about your project requirements.

Until next time!

PROMOTE! PROMOTE! PROMOTE!

That’s the mantra any business owner or marketer should live by.

Here’s a few questions for you before we start:

Do you feel triggered by that? That’s tough love, baby.

But I’m not being facetious. I stand by all of that and more. Just look at what successful brands do. Are they being conservative with their marketing efforts? No way, José.

In my experience, you CAN’T do too much promotion. The only thing that should ever limit you is cost, not volume. If you can’t do more because you can’t afford it, that’s fine. We all have limits. But if you don’t want to do more because you think you’re doing enough or it would “put people off”, you’re just plain wrong. Sorry, not sorry.

So Why Is Marketing Important?

They say it takes 20 years to build an overnight success. And that’s if you promote the hell out of it. In very basic terms, marketing helps you achieve three things:

  1. Inform potential customers of your brand’s existence
  2. Convert potential customers into actual customers
  3. Build your brand-customer relationship in the medium to long term

In other words, marketing creates a direct line of communication between you and your customers, which allows you to convince them to spend (and continue to spend) their money on your products or services.

What Happens If You Don’t Do Any Marketing?

Unless your customers are psychic, they simply have no way of knowing that you exist. They may find you by chance, but that’s not a business, that’s the universe throwing you a bone.

I’ll use an analogy that I’ve used with my clients many times:

Whether your brand is B2B or B2C, for many of us today, when starting a business, our first action is not to open a retail location. It’s to open an office and launch a website. And there’s a huge difference between the two.

When you open a street-level shop, you’re likely to get passing traffic. The volume will depend on location, but most shops are situated somewhere with at least some occasional footfall. And that alone can sustain a business. It’s how traditional high streets operate and many of these businesses don’t do much online promotion at all — think corner shops, takeaways and pubs. But even they still promote in their own way. They have shop signs, window displays, stickers, and special offers. All these things are designed to let customers know what they offer and entice them in.

If your website is the storefront of your business, the story get’s more complicated. You don’t have passing traffic. Launching a website is the equivalent of opening a shop in the middle of a very large field with no motorway in sight. How are people going to find you? You’re not within eyesight and there’s no walking path.

If you were in this situation you would need to make sure that potential customers who are travelling through or live in the surrounding area know that your business exists.

In other words, you would need to promote your business.

When you run a business without a prime retail location (you may be at home, in an office building or an industrial park), you need to think the same way. How on earth is anyone going to find your brand? How are they going to remember you?

What Marketing Channels Should You Use?

Thankfully, there are almost endless ways to market your brand. Here are some common ones:

Of course, they all have a cost: money or time. And, as you know, time is money. So it all comes down to how much money you have.

You also need to consider whether you have the resources to properly pursue every marketing channel or focus on just a few. If you can do more, do more. But, as they say, it’s always better to do a few things well than a lot of things badly.

So get to it.

Learn. Test. Perfect. Repeat.

Whatever you do, PROMOTE! PROMOTE! PROMOTE!

The purpose of this post is to emphasize the importance of marketing and encourage you to re-think your limits. In a future post, we’ll discuss some of these marketing channels in more detail to help you promote your business better.

Until next time!

At BrandLogoHere, we help you discover, source and create promotional merchandise in the UK.

The items we sell go by many names:

And, surprisingly, many more!

If you’ve ever been given a branded stress ball, picked up a pen with a company name on it, or drunk coffee from a corporate mug in a meeting, you know what promotional products are.

In fact, research tells us that 60% of people own at least one branded product, so we know they’re a wildly popular marketing tool.

So, what are promotional products?

The promotional merchandise umbrella includes any product that organisations give away to people, typically customers or staff, to promote their brand.

These items can be anything, so long as they have your logo or design on them, and they’re designed to promote your brand.

What are some examples of merch?

Some of the most popular promotional products include pens, mugs, t-shirts, tote bags, umbrellas and USB sticks.

However, we have access to over 100,000 products to choose from, including many Eco & Sustainable ones. The options are almost endless and we’re always excited to see innovation in the industry.

Who uses promotional products?

Every type of company, organisation, government department, local council, charity, school, hospital, diplomatic mission, members club, restaurant, hotel, bar, and more can successfully use promotional merchandise to boost their brand and create long-term impact.

Why do brands use merch?

Simply, it works.

Research shows that promotional products have proven successful in every industry.

As we noted above, 60% of people own at least one branded product, which means that people are happy to receive them.

Even more impressively, the majority of those who receive a promotional product keep it for YEARS. That’s a long time for someone to have your brand by their side, on their desk, or in their pocket.

In short, people want to receive swag and keep it for a long time.

How should you use promotional products?

Promotional products are used in a variety of settings. An organisation may use them by:

And many other ways.

Should you use branded merch?

No businesses can survive without consistent and intelligent direct promotion. And whilst digital or magazine ads are great, they are fleeting. With current attention span levels, the viewer moves on to the next advertiser within milliseconds.

On the other hand, if you gift someone a branded mug, chances are they will use it every morning to kick-start their day.

You simply cannot beat the physical and long-lasting impact of promotional merchandise.

Which promotional products should you use?

There are some things to keep in mind when choosing which promo products to invest in.

It’s important to consider whether the product is useful and desirable. You want people to use your branded products in their day-to-day, not shove them in a drawer to be forgotten.

If you gift an item that has value beyond just advertising your brand, people are more likely to use it and therefore come into contact with your brand on a regular basis.

Because of this, we have a rule at BrandLogoHere — and it’s a little cheesy (sorry!) — we only sell products that have the WOW factor.

This means that each of our products must be:

If you would like to have a chat about promotional merchandise, feel free to Contact Us or Request a Callback below.

Until next time!

Get in Touch Today

Create your own branded promotional products & merchandise

Top Promotions Ltd t/a BrandLogoHere
Ground Floor
174 Hammersmith Road
London W6 7JP
UK
Tel: 0207 861 4452
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