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The World Of Promotional Products

Posted on 10/08/2021

At BrandLogoHere, we help you discover, source and create promotional merchandise in the UK.

The items we sell go by many names:

  • Promotional products
  • Promo products
  • Promo merchandise
  • Promotional merchandise
  • Promo merch
  • Merch
  • Swag
  • Branded products
  • Branded merchandise
  • Branded merch
  • Printed products

And, surprisingly, many more!

If you’ve ever been given a branded stress ball, picked up a pen with a company name on it, or drunk coffee from a corporate mug in a meeting, you know what promotional products are.

In fact, research tells us that 60% of people own at least one branded product, so we know they’re a wildly popular marketing tool.

So, what are promotional products?

The promotional merchandise umbrella includes any product that organisations give away to people, typically customers or staff, to promote their brand.

These items can be anything, so long as they have your logo or design on them, and they’re designed to promote your brand.

What are some examples of merch?

Some of the most popular promotional products include pens, mugs, t-shirts, tote bags, umbrellas and USB sticks.

However, we have access to over 100,000 products to choose from, including many Eco & Sustainable ones. The options are almost endless and we’re always excited to see innovation in the industry.

Who uses promotional products?

Every type of company, organisation, government department, local council, charity, school, hospital, diplomatic mission, members club, restaurant, hotel, bar, and more can successfully use promotional merchandise to boost their brand and create long-term impact.

Why do brands use merch?

Simply, it works.

Research shows that promotional products have proven successful in every industry.

As we noted above, 60% of people own at least one branded product, which means that people are happy to receive them.

Even more impressively, the majority of those who receive a promotional product keep it for YEARS. That’s a long time for someone to have your brand by their side, on their desk, or in their pocket.

In short, people want to receive swag and keep it for a long time.

How should you use promotional products?

Promotional products are used in a variety of settings. An organisation may use them by:

  • Distributing products at trade shows or events, e.g. USB flashdrives
  • Including gifts-with-purchase in customer orders, e.g. stickers
  • Providing their employees with branded products to build loyalty, e.g. mugs
  • Giving clients branded merchandise to use and keep, e.g. pens and notepads in a meeting
  • Handing out branded items on the street to potential customers, e.g. key rings
  • Distributing branded products to their partners for relationship building, e.g. calendars

And many other ways.

Should you use branded merch?

No businesses can survive without consistent and intelligent direct promotion. And whilst digital or magazine ads are great, they are fleeting. With current attention span levels, the viewer moves on to the next advertiser within milliseconds.

On the other hand, if you gift someone a branded mug, chances are they will use it every morning to kick-start their day.

You simply cannot beat the physical and long-lasting impact of promotional merchandise.

Which promotional products should you use?

There are some things to keep in mind when choosing which promo products to invest in.

It’s important to consider whether the product is useful and desirable. You want people to use your branded products in their day-to-day, not shove them in a drawer to be forgotten.

If you gift an item that has value beyond just advertising your brand, people are more likely to use it and therefore come into contact with your brand on a regular basis.

Because of this, we have a rule at BrandLogoHere — and it’s a little cheesy (sorry!) — we only sell products that have the WOW factor.

This means that each of our products must be:

  • Worthwhile: they must be useful and worth having
  • One-of-a-kind: the fact that they are customised with your logo, brand, hashtag or slogan makes them unique to your brand
  • Wanted: they must be desired by the recipient, to ensure they’ll use them and increase their promotional value

If you would like to have a chat about promotional merchandise, feel free to Contact Us or Request a Callback below.

Until next time!

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Top Promotions Ltd t/a BrandLogoHere
Ground Floor
174 Hammersmith Road
London W6 7JP
Tel: 0207 861 4452